More brands are using a new form of marketing – influencer marketing – in their marketing strategy.
This is especially true when it comes to fashion brands.
Learn more about influencer marketing and how to take advantage of it.
During 2017, companies spent more than $1 billion dollars on influencer marketing. It is safe to say that these investments will increase in 2018 as well.
Businesses should no longer ignore influencer marketing; it's not just another social media marketing infatuation.
Influencer marketing is currently considered the best way for generating a high return on investment (ROI) through digital marketing. Forbes claims that influencer marketing is the most effective way of advertising.
The term "influencer marketing" has become the most searched item on the internet, after it saw an increase of 90 times from 2013 to 2016. More brands are implementing this form of marketing to boost their returns.
To grow your brand in 2018, below are five influencer marketing approaches you should try:
1. Work with micro, macro, and mega influencers.
2. Try video influencer marketing.
3. Track your ROI and KPIs.
4. Invest in Instagram stories.
5. Build a strong influencer relationship.